UPPUMP / IDENTITY SYSTEM 02
BUILT TO
LAUNCH.
Bright ideas, black ink and a rocket with room to move. This is the UpPump brand for token creators and their communities.
Explore the assets01 / THE ASSETS
One mark.
Full momentum.
Use the primary wordmark on dark backgrounds. The rocket mark works for compact spaces. Keep both in their supplied colors and preserve clear space around them.
Minimum wordmark width: 150 px. For smaller uses, switch to the mark. Do not stretch, recolor, rotate or place the logo over busy imagery.
02 / COLOR & TYPE
High signal.
Low noise.
Neon green is the accent; deep black carries the layout. Use white for main reading text and the muted green for supporting copy.
FOR EVERYONE.
Use bold, compact uppercase headlines, simple sentence-case UI text and enough contrast for small labels. The supplied SVG wordmark uses live vector text; use a heavy sans fallback when displaying it.
03 / SOCIAL
Ready for
the feed.
The social card carries the current rocket identity. Use it for link previews; use the mark for compact profile images.

04 / THE VOICE
Say what
it does.
Clear, energetic and direct. Keep fee mechanics precise, and never imply a return or an affiliation with Pump.fun.
Meme coins for everyone.
Every verified launch routes creator fees: 2% to UpPump, 49% to token buybacks and 49% to that token's holder rebate reserve.
Automatic rebate cycles rank eligible holders by verified remaining loss and can pay up to five from their token's rebate reserve. Payouts are never guaranteed.